Marketed as a 'premium malt beverage' in cherry and berry flavors, the drink contained taurine, guarana, caffeine and wormwood-the supposed psychoactive ingredient of absinthe. In 2005, the entrepreneurial team designed a prototype 'energy beer' now known as Four Loko. They would later describe themselves as 'our own target market'. They had enjoyed caffeine mixed with alcohol, and recalled buying Thai energy drinks from a nearby Asian market to sell to other students at a markup, claiming that they were 'importing the stuff from abroad'. As students they were active members of the Kappa Sigma fraternity, and many of their original drink blends were created in the fraternity mansion's basement and party room. Phusion Projects was founded in 2005 by Chris Hunter, Jaisen Freeman and Jeff Wright after graduating from Ohio State University. After the beverage was banned in several states, a product reintroduction in December 2010 removed caffeine, taurine, and guarana as ingredients, and the malt beverage is no longer marketed as an energy drink. įour branded products have been the object of legal, ethical, and health concerns related to the company allegedly marketing them to underage drinkers and the danger of combining alcohol and caffeine. The name 'Four' is derived from the original drink having four 'key ingredients'. Four Loko, the company's most popular beverage, debuted in the United States market in 2005 and is available in 49 states, and in 21 countries including Ecuador, Guatemala, Paraguay, The Bahamas, Peru, Mexico, Colombia, Bolivia, Honduras, El Salvador, Nicaragua, Costa Rica, China, Canada and some countries in Europe. Phusion operates as Drink Four Brewing Company.

Four Loko's recipe formerly included caffeine. Four Loko is a line of alcoholic beverages sold by Phusion Projects of Chicago, Illinois, United States.

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